Case Study: CenturyLink achieves 8-to-1 ROI on warm leads with Conversica Sales AI

CenturyLink Heats Up Warm Leads for a 20-to-1 ROI with Artificial Intelligence from Conversica

CenturyLink, a global communications and IT services company, needed to increase outreach volume and improve warm lead flow across multiple channels (web, phone, telemarketing, events and email). With lead-to-sales conversion driven by volume, the marketing operations team sought a scalable way to follow up faster and more consistently without overburdening sales reps.

They deployed Conversica’s Sales AI Assistants (Angie and Ashley), integrated with Marketo, to run human-like two-way email conversations at scale. Conversica contacts 90,000 prospects quarterly, identifies 30–100 qualified leads per week, speeds follow-up (weeks instead of months), frees sellers to close deals, and delivers an 8-to-1 monthly ROI.

CenturyLink

Kate Cindric Federhar

Director of Marketing Operations for Business Division