Case Study: CenturyLink achieves 20X ROI and up to 20% more qualified leads with Conversica

CenturyLink - Customer Case Study

CenturyLink, the third-largest U.S. telecommunications company, needed a scalable way to convert large volumes of warm inbound and outbound leads into sales-ready prospects. Marketing operations manager Kate Cindric Federhar faced the challenge of efficiently following up with tens of thousands of leads without losing personalization or sales capacity.

CenturyLink deployed Conversica’s AI-powered sales assistants — Angie and Ashley — to run human-like, two-way email conversations that automatically engage and qualify leads for sales reps. The program scaled quickly, reaching 90,000 prospects quarterly and delivering a 20x return on investment and a 16–20% increase in qualified leads.

CenturyLink

Kate Cindric Federhar

Director of Marketing Operations for Business Division