Case Study: CAKE (a Sysco company) achieves 20% lead engagement and scalable automated outreach with Conversica's AI Automated Sales Assistant

CAKE Discovers the Perfect Recipe for Reaching Out to Restaurants

CAKE, a Sysco company that provides cloud guest‑management and point‑of‑sale solutions, needed a cost‑effective way to reach more than 425,000 Sysco customers after the acquisition. With limited budget to expand an outside sales force and a shift to inside sales and virtual demos, CAKE faced the challenge of doing the outreach work of many sales development reps while reintroducing Sysco brands to existing and former customers.

CAKE deployed Conversica’s AI automated sales assistant, “Julie Hudson,” integrated into Salesforce to run large‑scale, personalized cold‑email campaigns and nurture leads. Julie achieved roughly a 20% engagement rate (about 30% of those positive), generates ~60 qualified leads per 1,000 emails, identified the best timing for outreach, and scaled persistently—reintroducing customers to CAKE and driving re‑engagement with Sysco.

CAKE from Sysco

Lucy González

Sales and Marketing Operations Analyst