Case Study: Beck & Masten Buick GMC North boosts lead engagement and gains 114 new repair orders in 60 days with Conversica

Beck & Masten Buick GMC Engages More Leads with Conversica

Beck & Masten Buick GMC is a family-owned dealership (est. 1984) and a top-performing Buick GMC dealer in Texas and the U.S. The dealership needed to increase outreach volume and lift engagement for both sales and service without overburdening its sales team.

They deployed Conversica’s Automotive Sales and Service AI Assistants (personas “Anna” and “Grace”) to run human-like, two-way conversations that automatically engage and qualify leads. Conversica sent ~197,000 messages to over 38,000 leads, re-engaged ~20,000 lost leads to create about 200 new opportunities, and now handles 2,500 new leads per month; engagement rates reached over 20% and the service assistant drove 114 new repair orders in 60 days—freeing reps to focus on ready-to-buy customers.

Beck & Masten Buick GMC North

Joe Pierce

General Manager