Case Study: Top Hat achieves 200% ROI on inbound lead conversion with Conversica's AI Sales Assistant

Artificial Intelligence Delivers Top Hat a Real 200% Return on Investment

Top Hat, an all-in-one teaching platform used by millions of students at hundreds of colleges, faced a growing backlog of inbound leads—thousands per month—that regional sales reps often couldn’t follow up on quickly. With a small marketing team unable to enforce response SLAs, many inquiries sat unattended, reducing conversion opportunities and hindering sales–marketing alignment.

Top Hat deployed Conversica’s AI Sales Assistant, “Lauren,” to autonomously engage leads and work alongside the BDR team. Lauren handled thousands of leads, delivered a 42% engagement rate, helped convert 20% into Hot Leads and 25% of those into opportunities (over $90K in expected value), and produced a reported 200% ROI while restoring timely follow-up and improving sales–marketing coordination.

Top Hat

Alison Brady

Campaign Marketing Manager