Case Study: ScaleArc achieves 10X sales pipeline ROI and scales lead outreach with Conversica

Artificial Intelligence Delivers 10X ROI in Sales Pipeline for ScaleArc

ScaleArc, a startup that pioneered database load balancing software to improve app uptime and performance, faced the dual challenge of building a new brand and educating IT buyers in a crowded market. Extensive outbound programs and events generated large volumes of inbound leads that required many touches to nurture, but the company’s BDRs couldn’t personally follow up with every contact, risking valuable leads “falling on the floor.”

ScaleArc implemented Conversica’s AI sales assistant, “Jessica,” integrated with Marketo and Salesforce to automate lead outreach and follow-up. Within nine months the system contacted 2,500+ leads per month, delivered a 10X sales-pipeline ROI (and 30X influencer pipeline ROI), reduced BDR workload by surfacing warm leads, and improved database hygiene by quickly disqualifying stale prospects.

ScaleArc

Michelle McLean

VP of Marketing