Case Study: RLI Corp. strengthens its brand identity with Converse Marketing

RLI Corp. strengthens its brand over nearly two decades with Converse Marketing

The customer, RLI Corp., a specialty insurer, faced the challenge of standing out in a cluttered marketplace to attract new business and foster growth. They engaged the vendor Converse Marketing for a new brand identity solution.

Converse Marketing provided a comprehensive new brand identity, which included a new tagline, unique artwork, and a campaign for its rollout. The solution was later expanded to include product-specific fact sheets and custom folders for the sales team. This one-of-a-kind identity allowed RLI to get noticed, strengthen its brand, and support its continued growth.

RLI Corp.