Case Study: Office of Catholic Schools - Peoria engages future seminarians with Converse Marketing’s multimedia recruiting campaign

Office of Catholic Schools - Peoria boosts seminary recruiting with Converse Marketing's 4-part multimedia campaign

The Office of Catholic Schools - Peoria, a Catholic diocese, faced a challenge in recruiting young men to the priesthood and improving enrollment in its seminary. They engaged Converse Marketing to develop a multimedia campaign to address this need.

Converse Marketing implemented a unique, multi-faceted campaign that included a series of collectible trading cards, posters, a website, and a video series. These materials featured current seminarians as relatable role models to make vocations seem like an appealing life choice. The campaign was executed diocese-wide, with some elements specifically targeted at students in Catholic schools.

Office of Catholic Schools - Peoria