Case Study: Swanson boosts customer engagement and revenue with Conversant

Swanson - Customer Case Study

Swanson Health, an online-only wellness brand, sought to revitalize its customer relationships and connect with a new generation of consumers. They partnered with the vendor Conversant (Epsilon) to leverage its consumer knowledge and personalized messaging services to meet this challenge.

Conversant utilized its deep understanding of over 200 million consumers to identify and reach Swanson's audience across devices. This enabled smarter, more relevant conversations, leading to over twenty million unique engagements. The results were significant, including a $5:1 incremental return on ad spend, a 33% lower cost per acquisition, and a 20% increase in messaged site traffic, demonstrating the powerful impact of Conversant's solution.

Swanson

Corey Bergstrom

Chief Marketing & Merchandising Officer