Case Study: Active International achieves faster, more accurate price forecasting with Converge Technology Solutions

Active International - Customer Case Study

Active International, a company that analyzes large data sets for media campaign planning and lead tracking, faced the challenge of needing accurate price and elasticity forecasts for bulk wholesale purchases two quarters in advance. To address this, they partnered with Converge Technology Solutions and utilized the IBM Cloud to enhance their financial planning processes.

Converge Technology Solutions implemented a solution that developed a strategic prospecting application and launched the XACTV service. This led to a production implementation that drove 50x business growth. The solution provided by Converge Technology Solutions delivered predictions that were more accurate than staff analysts with decades of experience, in near real time instead of weeks, and could forecast two quarters ahead.

Active International