Case Study: National Research Group bridges qual and quant at scale with Conveo

NRG validates fatherhood trends with 550 respondents using Conveo

The customer, National Research Group (NRG), faced the challenge of validating whether cultural shifts were lasting trends or just fads. They needed to conduct qualitative research at a quantitative scale to provide clients with actionable insights, but no existing platform could support their novel methodology for interviewing entire families together. They turned to the vendor Conveo for a solution.

Conveo provided a flexible AI-moderated interview platform, even building new features like dyad and triad interviews specifically for NRG's study. This allowed NRG to successfully gather video responses from 550 respondents across four cohorts to test eight fatherhood archetypes. The solution enabled NRG to authoritatively validate their findings, directly leading to clients now requesting qual-at-scale studies in their RFPs and strengthening the agency's reputation for innovative, data-backed insights.

National Research Group (nrg)