Case Study: JDE Peet’s scales qualitative research with Conveo

JDE Peet’s launches consumer insights in hours with Conveo

JDE Peet’s, a global coffee and tea company, faced the challenge of integrating rich qualitative research into its fast-paced decision-making cycle. With a small, scrappy in-house insights team led by Sarah Snudden, traditional qualitative methods were too slow and difficult to deploy, often resulting in thin data from open-ended survey boxes and respondent fatigue. They turned to the vendor Conveo and its conversational research platform to scale their output without adding headcount.

Conveo’s solution enabled JDE Peet’s to conduct guided, conversational qualitative research that respondents found engaging. This approach provided rich, contextual data quickly, allowing the team to launch studies in hours instead of weeks. The result was a scalable system for everyday qual that delivered deeper insights, kept stakeholders engaged, and even generated positive feedback from participants who enjoyed the experience.

JDE Peet’s