Case Study: Jackman Reinvents cuts research timelines with Conveo-powered shopper insights

Jackman Reinvents cuts qualitative research timelines by 60% with Conveo

The customer, Jackman Reinvents, needed to rapidly gather deep consumer insights to inform a major reinvention for a Canadian retailer. They faced the challenge of quickly understanding how evolving Canadian values and budgets influence shopping habits. They partnered with Conveo to utilize its AI-moderated video interview service to accelerate this qualitative research phase.

Conveo implemented its automated video interviewing platform, which handled recruitment, scheduling, and transcription. This solution delivered clear thematic patterns from shopper stories within 48 hours, cutting Jackman's qualitative research timeline by 60%. The results provided actionable strategic focus, enabling the team to enter subsequent quantitative research with validated hypotheses and vivid narratives, leading to faster alignment across design, marketing, and operations.

Jackman Reinvents