Case Study: Ferrara Candy Company closes the gap between concept scores and launch sales with Conveo

Ferrara Candy Company closes the concept gap with Conveo as 8 in 10 shoppers say it matches

Ferrara Candy Company faced a challenge where its new product launches consistently outperformed their initial concept test scores. This gap between the predicted score and actual sales undermined the influence of the insights team and made it difficult to accurately size launch plans. The vendor, Conveo, was engaged to help address this problem with its automated video interview platform.

The solution implemented by Conveo reversed the standard testing method. Real shoppers first bought and tasted the product on camera, then described it in their own words; these descriptions were used to build the concept. This approach, conducted via one-on-one video conversations, ensured authentic feedback. As a result, 8 in 10 consumers said the concept matched the product. Conveo's platform also dramatically accelerated research, reducing multi-country study time from six months to just one and cutting individual concept test time to under a week.

Ferrara Candy Company