Case Study: Canva accelerates consumer insights and decision-making with Conveo

Canva launches research studies in 15 minutes with Conveo

Canva's EMEA research team, led by Matt Harris, faced a challenge common to lean teams: their traditional research tools were slow and created friction. They struggled with panel availability and lengthy timelines, which often caused projects to stall. This frustration led to less research being conducted, meaning fewer consumer voices were included in important business decisions for the global design platform. They needed a faster, more efficient solution and evaluated five platforms before selecting Conveo.

Conveo provided an automated video interview platform that allowed the Canva team to launch studies in minutes and receive results overnight. This speed transformed their workflow; a key example was a study launched at 6:15 PM that delivered results by the next morning. The solution empowered non-researchers, like the Germany marketing team, to run their own studies independently. As a result, Canva conducted over 12 studies in six months, dramatically increasing the number of decisions shaped by direct consumer insight across multiple markets.

Canva