Case Study: Access Intelligence boosts attendee revenue with Convention Data Services' Data Sense

Access Intelligence Seeks to Understand Event Data

Access Intelligence, a leading worldwide information and marketing company, needed a better way to consolidate event data and analyze performance across its shows, especially SATELLITE, the largest global satellite technology event. The company wanted a flexible business intelligence tool that could centralize data, support deeper analysis, and help adjust marketing campaigns to drive attendance and revenue.

Convention Data Services (CDS) provided its Data Sense business intelligence platform to help Access Intelligence visualize, analyze, and understand event data. Using the tool, the team identified registration and market shortfalls, launched targeted promotional campaigns, and improved decision making. As a result, attendee revenue surpassed 2017 by 11% and finished 5% above budget, with revenue outpacing the prior year three weeks out from the event.

Access Intelligence