Contus
20 Case Studies
Case Study: Thangamayil Jewellery Limited achieves 20% higher conversions with Contus
A Contus Case Study
The UI And UX Strategy That Elevated User Engagement Of South India's Leading Jewellery Retailer
Thangamayil Jewellery Limited, a 60-year-old Indian jewellery retailer with 31 stores, needed to improve its online store because visitors were not converting well due to weak UI and UX. The company wanted to reduce bounce rate, increase pageviews, raise time on site, and drive more conversions, and it worked with Contus to address these challenges.
Contus implemented a data-driven UI/UX strategy using behavioral research, surveys, Google Analytics, prototyping, and user testing to refine navigation, responsiveness, and the shopping experience. The new design delivered an overwhelming user response, cut bounce rate, improved ROI, and helped Thangamayil.com achieve a 20% increase in conversions and 2x higher customer retention and page views.
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