Case Study: Cbazaar achieves higher engagement and conversions with Contus

Reimagined The Design Philosophyof India's Top Ethnic Fashion Store To Build A Spectacular Brand Experience On Mobile

Cbazaar, an Indian ethnic fashion brand with 25,000+ designs, needed its website to become a stronger sales channel by attracting more visitors, lowering bounce rates, and improving conversions on mobile. It partnered with Contus, which recommended building a dedicated mobile website with app-like convenience rather than relying on a standard responsive approach.

Contus delivered a mobile-device-specific UI and UX redesign backed by user interviews, surveys, analytics, and high-fidelity wireframes, along with visual product recommendations tailored to user preferences. The new mobile experience improved load speed and usability, helping drive a 30% decrease in bounce rates, a 40% increase in pageviews, longer time on site, fewer cart abandonments, and higher ROI.

Cbazaar