Case Study: Reelies achieves million-view scale and instant streaming with CONTUS Tech

Reelies hits 1 million views in 10 days with Contus

Contus was engaged by Reelies, India's first bite-sized entertainment platform, to build a scalable mobile app for short drama content. The customer's primary challenge was to create a platform capable of supporting one million simultaneous users with zero buffering or downtime, all within an aggressive three-to-four week launch timeline to meet high anticipated demand.

To solve this, Contus built a robust backend leveraging AWS Elastic Kubernetes and Kafka for auto-scaling, integrated the Akamai CDN for instant global streaming, and developed a sleek app with a personalized UI. The solution was a major success, resulting in Reelies achieving one million views and 60,000 downloads within the first 10 days of launch, while also expanding its audience to over 20 countries.

Reelies