Case Study: Practyce achieves 3X user growth with Contus Tech's online yoga streaming platform

Practyce boosts users 3x with Contus

Contus partnered with Practyce, a US-based online wellness and yoga platform, to address its challenges in handling a surge of users. Practyce needed a robust, high-performance platform capable of streaming live and on-demand classes without slowdowns or crashes during peak hours. They also sought to boost user engagement with personalized recommendations and ensure complete security and privacy compliance for their global audience.

Contus built a solution featuring adaptive bitrate streaming for flawless video, AI-driven recommendations to personalize the user experience, and secure Shopify integration for in-app e-commerce. The results were significant, including the delivery of 1.2 million buffering-free yoga sessions, a 40% increase in user engagement, and the creation of a new sustainable revenue stream, contributing to the platform's threefold user growth.

Practyce