Case Study: Abu Dhabi Commercial Bank boosts user engagement with Contus Tech's content and contest management system

Abu Dhabi Commercial Bank boosts app users 33% with Contus

Contus developed a content and contests management system for Abu Dhabi Commercial Bank (ADCB), a major UAE bank. ADCB faced challenges in driving user engagement and needed a robust system to manage diverse quiz types, promote campaigns via push notifications, and provide detailed analytics on user behavior and content performance.

The solution from Contus was a centralized system that streamlined content creation, scheduling, and publishing, alongside an independent contest management module. This resulted in a massive jump in key metrics, including a 33% increase in app users and a 51% spike in overall user engagement for the bank.

Abu Dhabi Commercial Bank