Case Study: Zaamordiamonds.com achieves a 30% increase in page views with Contus

A Stunning Transformation Of 116 Year-Old Diamond Retailer - How We Took It To The League Of Big Players In Diamonds

Zaamordiamonds.com, the online jewellery retail wing of the 116-year-old VBJ brand, wanted to improve its website’s UI/UX to better reflect its legacy, increase user engagement, and boost shopping performance. The site’s existing design was not driving enough traffic or conversions, so it turned to Contus for a more user-driven ecommerce experience.

Contus implemented a research-led UI and UX redesign, using user behavior metrics, one-to-one interviews, analytics, and customer feedback to shape the new interface and shopping flow. The result was a 30% increase in page views, a lower bounce rate, and improved traffic, search rankings, and conversions for Zaamordiamonds.com.

Zaamordiamonds.com