Case Study: LifeProof achieves a globally adaptable, multilingual product video system with Control Shift Video

Lifeproof localizes product video system into 12 languages with Control Shift Video

The customer, Lifeproof, approached Control Shift Video with the challenge of creating a flexible video system for its 2019 case lineup. The system needed to seamlessly adapt across horizontal and vertical formats, support interchangeable product models, and be prepared for localization.

Control Shift Video developed a modular video system through an iterative collaborative process with Lifeproof's team. The scalable solution allowed for efficient model swaps while maintaining a consistent visual identity across all deliverables. The videos were deployed globally in 12 languages, generating strong positive feedback from consumers and internal sales teams. This project by Control Shift Video reinforced the effectiveness of their adaptable video strategy for the client.

Lifeproof