Case Study: Contingency Medical achieves 91% Meta revenue growth with Contrast

Contingency Medical boosts Meta revenue 91% with Contrast

Contingency Medical, a US eCommerce brand selling prescription emergency antibiotics, was spending $20k per month on Meta ads but losing money. They believed the channel was key to scaling but needed help after a lack of success and reporting transparency from their previous provider. They turned to Contrast for paid social support.

Contrast implemented a solution leveraging cost caps and a new creative strategy. They conducted a creative analysis and split test, finding that UGC videos and ads highlighting product features performed best. As a result, Contrast achieved a 91% increase in Meta revenue and a 57% decrease in CPA for Contingency Medical within just two months, making their ad spend profitable.

Contingency Medical