Case Study: Christmastrees.co.uk achieves 300+ referring domains with Contrast

Christmastrees.co.uk secures 300 links in 3 seasons with Contrast

Christmastrees.co.uk, an online retailer of real Christmas trees, faced the challenge of rapidly establishing its SEO authority against long-standing competitors. Their narrow seasonal window made it difficult to secure the high-authority and niche links needed to increase brand presence. The vendor Contrast implemented a Digital PR strategy to address this.

Contrast executed multiple, strategically timed campaigns, both within and outside the traditional Christmas season. This solution secured over 300 high-quality referring domains in three seasons, including coverage on major outlets like ITV, The Guardian, and Forbes. This effort allowed Christmastrees.co.uk to surpass one decade-old competitor and achieve parity with another established for 18 years, while also performing well for crucial organic search terms.

Christmastrees.co.uk