Case Study: Wiley modernizes its law firm brand with Contrast & Co.

Wiley rebrands in nearly four decades of evolution with Contrast & Company

Wiley, a prominent Washington, D.C. law firm, needed a new brand identity to effectively communicate its legacy and future vision as it evolved. The firm engaged vendor Contrast & Company for a comprehensive suite of services including brand strategy, identity design, and brand positioning to address this challenge.

Contrast & Company implemented a streamlined logotype, a signature monogram, and a full design system that extended across digital and print platforms. This new identity, which included a custom website and brochure design, successfully redefined the firm's brand. The vendor's work was recognized as a top corporate branding example, resulting in a powerful and scalable new brand for Wiley.

Wiley