Contrast & Company
63 Case Studies
A Contrast & Company Case Study
Contrast & Company partnered with Strathmore, a multidimensional creative institution, to develop a unifying campaign strategy and identity. The challenge was to create a rallying cry that reinforced Strathmore's conviction as a bridge to a more conscious, connected, and arts-infused world for its entire community.
The solution implemented by Contrast & Company was the "The Arts Are Ours" campaign, which included strategic positioning, messaging, and a distinct visual identity centered on a design element called The Bridge. The results were a newly crystallized and highly actionable campaign framework that united the entire organization and its stakeholders, brought to life through comprehensive messaging and thoughtful swag that connected the community.