Case Study: Snell & Wilmer achieves a stronger, scalable brand experience with Contrast & Co.

Snell & Wilmer builds a scalable brand system across print and digital with Contrast & Company

Snell & Wilmer, a powerhouse law firm with a strong industry reputation, approached Contrast & Company with a challenge. Their previous brand experience was limiting and ineffective, featuring heavy messaging and inconsistent visuals that failed to capture the firm's relevance. They sought an experience upgrade to bolster their legacy and prepare for an upcoming website redesign, engaging Contrast for brand strategy and identity design services.

Contrast & Company developed a simple yet strong visual identity to project strength and confidence. The solution included powerful imagery, a unique serif typeface, and a warm color palette to create a sophisticated and approachable feel. They built a scalable design system with a robust grid for flexibility across all marketing communications. The result was a versatile and cohesive brand identity that is both visually compelling and accessible, successfully positioning the firm for long-term branding success.

Snell & Wilmer