Case Study: SML achieves a bold, scalable brand identity with Contrast & Co.

SML scales a flexible brand system with Contrast & Company

SML, a boutique commercial furnishing and design studio, sought to break into new markets and compete with industry giants. They needed a bold new message and visual identity to define their own brand of dominance and position themselves for enduring success. They partnered with Contrast & Company for services including brand strategy, identity design, and messaging.

Contrast & Company developed a compelling brand idea and a uniquely dynamic visual identity for SML, designed to stand out boldly in a sea of sameness. This included a versatile framework of colors and shapes and a new website built on Webflow for a rich interactive experience and easy content management. The solution positioned SML for future growth, lead generation, and thought leadership, revitalizing their presence in the industry with a distinct personality and energy.

SML