Case Study: Mindset achieves a differentiated public policy brand with Contrast & Company

Mindset builds a comprehensive public policy brand experience with Contrast & Company in 9 core pillars

The bipartisan public policy firm Mindset (formerly The Cypress Group) partnered with Contrast & Company to undertake a comprehensive rebranding initiative. Their challenge was to reimagine their identity to better reflect their distinct, impact-based approach and to stand out in the Washington, D.C. policy environment, moving beyond the traditional solutions often used in their field.

Contrast & Company developed a new name, "Mindset," and a full visual identity anchored by a monogram inspired by a quotation mark to embody a point of view. The solution included a new website, brand strategy, and a suite of flexible materials from presentations to business development resources. This new framework codified the firm's culture and provided them with the tools to effectively communicate their unique value and grow their practice for the long term.

Mindset