Case Study: Melwood strengthens its inclusive brand and growth with Contrast & Co.

Melwood triples website views and boosts social growth 10% month on month with Contrast & Company

Melwood, a leading employer and advocate for people with disabilities, faced a challenge in communicating its multifaceted mission cohesively across its diverse programs. This lack of a clear narrative made it difficult for different audiences to understand the organization's full scope. To address this, Melwood partnered with Contrast & Company for a comprehensive brand strategy, positioning, and identity solution.

Contrast & Company developed a powerful new brand idea, "We’re all in on inclusion," and created a scalable visual identity system with distinct divisions under the parent brand. This included a new five-year strategic plan and a cohesive design framework. The results were significant, with Melwood's website views more than tripling, social media growing consistently by 10% month-on-month, and increased engagement from donors.

Melwood