Case Study: MedImpact reimagines its brand and digital experience with Contrast & Co.

MedImpact reimagines its brand and unifies 55 million consumers with Contrast & Company

MedImpact, a pharmacy benefit manager, sought to completely reimagine its brand and digital experience to better reflect its deep commitment to service and transparency for its clients and over 55 million consumers. They partnered with vendor Contrast & Company and media relations firm J. Wilson Advisors for a comprehensive engagement that included brand strategy, corporate identity design, and website design.

Contrast & Company developed a fresh brand identity focused on openness and approachability, which was brought to life through a new monogram, color palette, and typography. A key solution was the creation of a unified website to replace two separate sites, using design cues to seamlessly guide different audiences. The vendor also delivered an extensive suite of ongoing support materials and activation tools. This new branding and streamlined digital experience successfully amplified MedImpact's reach and value, solidifying trust through a reinforced message of transparency.

MedImpact