Case Study: ICIMOD builds a bold global brand with Contrast & Company

ICIMOD protects the HKH’s 1B people with Contrast & Company

ICIMOD, a Nepal-based research and development organization dedicated to protecting the Hindu Kush Himalayas (HKH), faced the challenge of raising global awareness for this critically important but neglected region. They partnered with Contrast & Company to develop a compelling brand idea and identity that could resonate with a diverse international audience of policymakers and scientists.

Contrast & Company developed the core brand idea "The Pulse of the Planet" to define the HKH, supported by a comprehensive messaging framework and a versatile visual identity system. This included a new logo, a bold color palette, and design standards for applications ranging from reports to interactive web experiences. The solution provided ICIMOD with the essential tools to achieve brand consistency and effectively communicate its vital mission across all materials and touchpoints for years to come.

ICIMOD