Case Study: Health First builds a wellness-first brand with Contrast & Co.

Health First builds a wellness brand for 8,000+ employees with Contrast & Company

Health First, a Florida-based integrated wellness and healthcare delivery network, tasked Contrast & Company with reimagining its brand experience to better reflect its community roots and ambitious vision for the future of wellness in a rapidly transforming industry.

Contrast & Company developed a comprehensive new brand strategy and visual identity, which included a streamlined logo, a community-inspired monogram, a distinctive purple color palette, and personalized typography. They also created an extensive suite of visual resources and a strategic messaging framework to ensure consistency across all touchpoints. The solution equipped Health First's large team with the tools for greater speed and efficiency, resulting in an optimized brand experience that is both aspirational and actionable.

Health First