Case Study: Evalueserve elevates brand impact with Contrast & Co.

Evalueserve refreshes its brand after 20 years with Contrast & Company

Evalueserve, a leading global insights firm, tasked Contrast & Company with reimagining its visual identity to optimize and accelerate its brand potential for the future. The challenge was to build upon the company's 20-year legacy rather than override it, creating a refreshed brand experience that would center on outcomes and elevate its market impact.

Contrast & Company delivered a comprehensive solution including a new brand strategy, identity design, and a component-based website. They created a flexible visual system with a streamlined logo, a refined color palette, and a strong use of photography. The results were a confident and striking new identity, supported by practical templates and design systems for seamless implementation, positioning Evalueserve for continued success.

Evalueserve