Case Study: Bixal elevates federal agency branding with Contrast & Co.

Bixal builds an accessible federal brand system in 8 themes with Contrast & Company

The customer, Bixal, is a Virginia-based firm focused on using technology to improve lives, primarily within the federal government space. They approached the vendor, Contrast & Company, to reimagine their branding experience to better reflect their full identity and methodology beyond being just a government agency.

Contrast & Company developed a comprehensive new brand identity for Bixal, centered on a signature and adaptable "B" shape. The solution included a new brand strategy, a vibrant and accessible color palette, and a versatile design system. This resulted in an impassioned and authentic brand that embodies Bixal's unique energy and people-first approach, strengthening their connection with clients and partners.

Bixal