Case Study: Altum opens up research innovation with Contrast & Company

Altum builds a 3-product brand suite over a multi-year partnership with Contrast & Company

Altum, a transformational software company in the research administration space, faced the challenge of synchronizing its parent brand with its flagship product and preparing for future growth. They partnered with Contrast & Company for a comprehensive suite of services including brand strategy, identity design, and messaging to build a cohesive and scalable brand experience.

Contrast & Company developed a flexible visual system for Altum, anchored by an "Open" concept and a geometric identity that could extend to new products. The solution included a new website that served as a demand generation engine and supported the successful launch of two additional products, Altum Insights and Altum Analytics. This created a synchronized, three-product suite that is both differentiated and cohesive, empowering Altum's pipeline and preparing the organization for the future of research and innovation.

Altum