Case Study: Usado reduces sales ops costs by 25% with Contractbook

How Usado integrated Contractbook with Pipedrive to automate all manual tasks and reduce working hours by 30%

Usado, a Danish motor vehicle manufacturing company running a high-volume, low-margin digital car trading platform, needed a way to scale sales operations without piling on manual work. They turned to Contractbook and its contract automation capabilities to help reduce the time and effort spent on repetitive sales tasks.

Contractbook integrated with Usado’s Pipedrive CRM to automatically generate contracts from templates, trigger signatures, and update deal stages throughout the sales process. This streamlined workflow automated about half of deal-related tasks, reduced working hours by 30%, cut sales ops costs by 25%, and lowered the risk of human error while improving the customer experience.

Usado

Lennart Fenger

Founder & Managing Director