Case Study: Pave Reduces Funnel Drop-Off with Contractbook

Contractbook automated Pave’s compliance processes and reduced their funnel drop-off rate by 10%

Pave, a U.S.-based software company, needed a better way to handle compliance and security document exchange as it scaled globally. Their manual NDA and document-review process involved emails, legal redlines, approvals, and follow-up reminders, creating friction for customers and slowing down an important part of their product-led growth funnel.

Contractbook automated Pave’s compliance workflow by providing a structured repository for legal documents, streamlining NDA creation and signature collection, and automatically sending security documents after completion. With Contractbook, Pave reduced manual work and improved the customer experience, resulting in an estimated 10% decrease in drop-off during the integration phase.

Pave

Nitin Gupta

Head of Benchmarking