Case Study: Scale AI achieves 80–90% faster creative delivery with Contra

Scale AI cuts creative turnaround times by 80–90% with Contra

Scale AI, a company accelerating the development of AI applications, faced a challenge in scaling its creative output to support over 15 marketers across multiple business units. They needed a flexible, high-quality creative team that could operate at hypergrowth speed without the overhead of full-time hires. To solve this, they turned to the Contra platform to hire independent professionals.

By using Contra, Scale AI quickly assembled a fractional team of top-tier designers and video editors. This solution cut creative turnaround times by 80–90%, from a week to just hours, and provided the flexibility to scale bandwidth up or down based on campaign demand. The vendor, Contra, enabled Scale AI to build a fully fractional, world-class creative team.

Scale AI