Case Study: The Royal Society achieves 182% site traffic growth with Contra Agency's immersive 3D Summer Science Exhibition

The Royal Society boosts site traffic 182% with Contra Agency

The Royal Society, the independent UK science academy, needed to rapidly create a fully digital experience for its flagship Summer Science Exhibition after COVID-19 forced the cancellation of live events. Within a tight three-month deadline, Contra Agency was challenged to build an immersive 3D exhibition environment to replace the in-person event.

Contra Agency designed and built a web application featuring four distinct, immersive 3D worlds for visitors to explore. The solution included interactive content, games, and lectures, all presented within engaging environments like outer space and a sprawling city. The project was a major success, yielding a 182% increase in site traffic year-over-year, 450,000 video views, and a 375% increase in visitors. For this achievement, Contra Agency's work won a Digital Impact Award.

The Royal Society