Case Study: National Film & Television School increases applications by 11% with Contra Agency

National Film & Television School increases applications by 11% with Contra Agency

The National Film & Television School (NFTS) challenged Contra Agency to redesign its website, which was inflexible and unable to showcase its expanding number of UK hubs effectively. The outdated site also lacked integration with the school's database, creating a significant administrative burden for its team.

Contra Agency executed a strategy involving stakeholder interviews and user research. They built student personas, restructured the site for optimal user experience, and created a bold, modern design. The solution included integrating the website with the existing database. This resulted in an 11% overall increase in applications and a 125% increase for leading courses. Contra Agency's work also won a Gold Digital Impact Award.

National Film & Television School