Case Study: Dwolla achieves consumption-based pricing across its product portfolio with Continuous

Dwolla Implements Consumption-Based Pricing Across Its Entire Product Portfolio with Continuous

Dwolla, a leading payment services provider, faced the challenge of shifting its entire product portfolio to a consumption-based pricing model. This effort was hindered by an inability to aggregate usage data across its multiple product lines within Salesforce. Manually compiling monthly usage reports required three full-time employees, and the company lacked a fluid way to incorporate new features into its pricing, limiting its ability to create data-driven, tailored customer offers.

The vendor Continuous provided a native Salesforce solution that implemented consumption-based pricing without the need for custom coding. By using Continuous, Dwolla was able to go live with its new pricing model in less than five weeks. The solution automated the complex usage rating process, eliminating the manual reporting and enabling Dwolla to efficiently align its pricing with business objectives to drive customer adoption and internal efficiency.

Dwolla

Dave Glaser

Chief Executive Officer