Case Study: a US-based insurance company boosts newsletter engagement with Contify's market and competitive intelligence platform

US-Based Insurance Company doubles session length with Contify

A US-based insurance company, one of the world's largest financial services firms, faced a challenge in scaling its competitive intelligence efforts. Its strategy team was manually compiling a weekly newsletter for senior management, a process that was too time-consuming to increase to the desired daily frequency. They needed to automate the collection, analysis, and dissemination of high-quality market insights and turned to Contify's Market and Competitive Intelligence platform for a solution.

Contify configured its platform to source and filter content on niche, engaging topics like RegTech and cryptocurrency from a wide array of sources. This solution automated the entire workflow, enabling the delivery of a daily intelligence newsletter. The results were significant, with Contify delivering over 100 new updates every hour and helping to double the average user session length for the app.