Case Study: American Multinational Pharmaceutical and Biotechnology Company strengthens product strategy with Contify

Pharma Company Deploys Contify to Track Negative Events to Strengthen its Product Strategy

An American multinational pharmaceutical and biotechnology company needed to track its competitors' negative events—such as product recalls and halted clinical trials—to inform its own product strategy. The client faced challenges with inefficient manual tracking, keyword-dependent monitoring, and slow dissemination of intelligence to stakeholders. To overcome this, they selected Contify's market and competitive intelligence platform to automate and enhance their monitoring efforts.

Contify implemented a customized solution with a bespoke taxonomy and integrated sources like the FDA database and patent offices. The platform delivered real-time alerts via email and Slack, and provided analytical dashboards. This resulted in a 2.5 times reduction in turnaround time for intelligence reporting, giving the client a significant competitive advantage by enabling quicker, more informed strategic decisions.