Case Study: Safety Equipment Manufacturer Company achieves $5M in new revenue opportunities with Contify's Market Intelligence platform

Market Intelligence Platform Enabling A Safety Equipment Firm To Identify New Revenue Opportunities

Safety Equipment Manufacturer Company struggled with missed sales opportunities because a centralized marketing team failed to pass timely leads to territory sales reps, causing the company to lose bids on large government and private projects. The customer engaged Contify to provide its Market Intelligence platform to surface relevant, territory-specific opportunity signals directly to sales teams.

Contify implemented a solution that crawled online sources for signals—new facility openings, headcount changes, safety code updates, tenders, project developments and accidents—and delivered daily email alerts to sales reps. Using Contify’s Market Intelligence platform, the client identified and pitched opportunities worth $5 million in the first month, enabling the sales team to capture business that would otherwise have been missed.