Case Study: a leading consulting and market research firm boosts newsletter engagement by 74% with Contify’s competitive intelligence solution

Leading Consulting and Market Research Firm boosts newsletter engagement 74% with Contify

The customer, a leading consulting and market research firm, was facing a decline in its intelligence newsletter engagement. Limited analytics made it difficult to understand subscriber preferences for topics, companies, and industries. They turned to Contify and its competitive intelligence software to gain these crucial insights and improve their newsletter customization.

Contify's solution provided granular analytics and a smart feedback system, allowing the firm to analyze subscriber behavior and preferences. By leveraging this data to optimize their newsletter content and design, the firm achieved a 74% increase in newsletter engagement over a six-month period.