Case Study: US-Based Insurance Company achieves daily, insight-rich market intelligence with Contify

How The Strategy Team of an Insurance Behemoth Uses Contify to Add Custom Insights to Their Market Intelligence Newsletters

US Based Insurance Company, a global insurance leader with around 100 million customers, needed to move its strategy team’s intelligence newsletters from weekly to daily but was blocked by time-consuming manual searching, analysis and newsletter preparation. The company engaged Contify to automate the information collection, insight extraction and newsletter creation while preserving high-quality, curated insights.

Contify implemented a custom market and competitive intelligence solution that used text analytics and machine learning to clean, normalize and categorize updates, replace paywalled sources, and generate summaries, augmented by Contify’s domain analysts for hybrid curation. The result: daily targeted newsletters, an 85% reduction in reporting delay, 70% time savings in manual research and preparation, and roughly 2x faster decision-making by executives.