Case Study: Leading Marketing Company achieves focused, real-time market intelligence with Contify

How one of America’s largest in-store ad business uses Contify for their Market Intelligence newsletter

Leading Marketing Company, one of America’s largest in‑store ad businesses that controls about a third of the U.S. in‑store ads and grocery coupons market, was overwhelmed by noisy Google Alerts and struggled to surface high‑impact events (M&As, new offerings, partnerships, etc.) relevant to executives. They engaged Contify to deliver a focused daily Market Intelligence newsletter using Contify’s market intelligence platform and real‑time alerting.

Contify organized the client’s landscape into seven categories, defined nine high‑impact topics, combined analyst curation with selective coverage and source consolidation, and configured real‑time instant alerts and a daily newsletter. As a result, Contify now tracks 79 companies for the client, delivers the only morning briefing read by management and strategy teams, and has issued over 60 instant alerts—yielding 36% more time for insight generation, 20% higher open rates for intelligence reports, and 2x faster decision making.