Case Study: Global Fintech Company doubles app session length and delivers real-time contextual news with Contify's News Feed APIs

How Contify’s News Feed APIs helped a global fintech major drive user engagement of its payments app by delivering targeted and contextual news updates

Global Fintech Company, a City of London–headquartered payments and forex leader, needed to boost engagement in its largely transactional payments app by surfacing contextual, personalized news alongside transactions. The team selected Contify’s News Feed APIs to deliver a continuously updated, tailor-able feed that aggregates global and regional sources and pushes real-time alerts without inundating users with generic content.

Contify implemented a targeted solution that sourced niche topics (RegTech, P2P/co‑lending, blockchain, crypto, AML compliance), selectively crawled and tagged regional and non‑English sources, extracted lead imagery, mapped content to user profiles, and delivered time‑zone specific push alerts via Webhooks. The Contify deployment doubled average session length, reduced session intervals by 32%, and delivered 100+ new updates per hour.